Fundador Bets on Innovation in Flamenco Fashion at SIMOF 2025

Fundador continues to strengthen its ties with flamenco fashion and the rich Andalusian cultural heritage. At the 30th edition of the International Flamenco Fashion Week (SIMOF), Fundador stood out as one of the members of the jury for the awards for novice designers, reaffirming its commitment to promoting emerging talent in the sector.

Madrid, February 4, 2025

A Legacy that Drives the Future of Flamenco Fashion

In the context of its 150th anniversary, Fundador had already hosted the prestigious ‘Flamenco on the Skin’ awards in 2024. This year, Fundador’s participation in SIMOF represents a further step in its commitment to innovation and the future of flamenco fashion. The oldest winery in the Marco de Jerez joins this emblematic event with the purpose of projecting the Andalusian essence internationally.

Ángel Piña, Global Chief Commercial & Marketing Officer of Grupo Emperador Spain, expressed that being part of the jury is a way to honor Fundador’s legacy and, at the same time, bet on new talent: “The creativity and craftsmanship of these designers reflect the values that have accompanied us since 1874: excellence, authenticity and passion”.

Flamenco Fashion and Brandy de Jerez: Ambassadors of Andalusia

SIMOF, which has attracted designers, craftsmen, artists and lovers of Andalusian culture, celebrates its 30th anniversary this year. Fundador reaffirms its role as an ambassador of Andalusian identity, accompanying the designers who, with their talent, take flamenco beyond our borders.

As a brand that represents tradition and innovation in the world of Brandy de Jerez, Fundador finds in SIMOF an ideal space to connect with its history and project it towards the future. The brand will continue to support initiatives that strengthen Andalusian culture globally, standing out in the field of flamenco fashion, music and other traditions.