Emperador Inc. Expands its Portfolio with the Acquisition of Los Danzantes Distillery

In a strategic move that underscores its commitment to the luxury spirits sector, Emperador Inc. has announced the majority acquisition of Destilería Los Danzantes S.A. de C.V., known for its premium mezcal brands, Los Danzantes and Alipús. This acquisition, made through the Mexican subsidiary Casa Pedro Domecq, strengthens the conglomerate’s premiumization and internationalization strategy.

Madrid, February 5, 2025

A Jewel in the Mezcal World

Los Danzantes has established itself as a key player in the global mezcal industry, with a solid reputation based on the quality and authenticity of its products. The Los Danzantes and Alipús brands are exported to more than 20 countries and are found in some of the world’s most prestigious bars, ranking among the top ten best-selling and most popular on the market.

Investment in Tradition and Sustainability

Emperador Inc., through Casa Pedro Domecq, has committed to supporting the development of the distribution and promotion of Los Danzantes brands. The investment also backs the distillery’s commitment to sustainable practices and its close relationship with local communities of workers and suppliers. Winston Co, president of Emperador Inc., expressed his enthusiasm for the collaboration:

“We are excited to invest in Los Danzantes, a company committed to maintaining the tradition of artisanal mezcal production. The addition of luxury mezcal to the group’s whisky and brandy portfolio further expands and strengthens Emperador Inc.’s premiumization and internationalization strategy.”