Fundador accelerates in Jerez: our toast at the Moto GP Grand Prix

Jerez de la frontera, April 27, 2026

There are weekends that are not lived: they are celebrated. And in Jerez, when the roar of the motorcycles mixes with the April light, the terrace atmosphere and that collective emotion that spreads without asking for permission, the plan becomes a ritual. This year, Fundador was present at the Jerez MotoGP Grand Prix, joining one of the most iconic events on the calendar to accompany those who understand that adrenaline can also be toasted.

Jerez is speed, yes. But it is also a reunion, a getaway with friends, plans that start early and stretch because the body asks for “one more” and the city makes it easy. In that unique scenario, Fundador brought its way of enjoying: an experience designed to share, to discover nuances and to give an unexpected twist to the usual.

A Grand Prix that is felt on and off the track

MotoGP transforms Jerez. It is noticeable in the pulse of the city, in the groups that arrive eager to live everything, in the conversations that jump from a curve to an anecdote, from a result to a “where do we go now?”. And that’s where Fundador fits in as a natural ingredient of the moment: the one that unites, the one that accompanies and the one that elevates the celebration without stealing the limelight from the important thing… experiencing it together.

Because a Grand Prix is not just a sporting event: it is a complete experience. It is the day that is planned with enthusiasm, the weekend that is improvised on the go and, above all, the memory that is built in company.

Fundador in Jerez: renewed tradition to celebrate in our own way

Our presence at MotoGP was a nod to two worlds that in Jerez coexist as if they had always been one: the legacy and the attitude. Fundador was born here, in the oldest winery in Jerez (1730), and returns home to connect with a current, urban and social energy, that understands enjoyment as something shared.

In a context where more and more people choose to celebrate earlier, extend the afternoon and turn any meeting into a plan, Fundador positions itself as that versatile choice that fits with today’s rhythm: authentic, with character and open to new ways of enjoying.

The toast as part of the ritual: when emotion has a taste

In a MotoGP weekend, everything is about sensations: the sound, the speed, the atmosphere… and also the taste. Fundador invites precisely to that: to stop for a second in the middle of the noise to toast, share and make the moment more memorable.

Because celebrating is not an “after”. In Jerez, celebrating is part of the journey.

Jerez gives it all. Fundador, too.

It’s no coincidence that this story happens here. Jerez is origin and present. It’s tradition with nerve, history with life, and a perfect stage to keep rethinking the routine:MotoGP proves it every year, taking the city to the edge of excitement and turning every curve into a shared ritual;Fundador accompanies it from the other side of the experience, adding flavor and character to that same impulse to live more intensely, connect stronger and celebrate with a new look what has always united us.

Here, speed and after-dinner conversation, adrenaline and toasts, coexist without asking for permission: because in Jerez, the authentic does not repeat… it reinvents itself.