Fundador Sherry Cask Solera + SIPS:
a perfect serve that revolutionises
the Brandy category

February, 2022
●Fundador Sherry Cask has arrived to show the world the most versatile expression of Brandy de Jerez. With a legendary flavour and a history that has only just begun, it will revolutionise the way brandy is consumed from now on.

● Together with Simone Caporale and Marc Álvarez, Fundador Sherry Cask presents its ‘perfect serve’. Both, two of the best bartenders in the world, owners of SIPS Drinkery House and ambassadors of Fundador Sherry Cask, joined brandy de Jerez to introduce this golden liquid in the most modern mixology flavours.

● Fundador, the origin of the first Spanish brandy and a leader since 1874, has known how to adapt itself to the modern times without leaving the tradition that guarantees its quality . Thanks to its ageing in Sherry Casks, it acquires special notes and a sweet and smooth taste, perfect to enjoy on its own, in a tall wine glass, and also with ice, Cola and a lemon/orange mix as wedges.

Simone Caporale and Marc Álvarez: two of the best bartenders in the world

Fundador Sherry Cask has arrived to show the world the most versatile expression of Brandy de Jerez. With a legendary flavour and a history that has only just begun, it will revolutionise the way brandy is consumed from now on. After more than 40 years, Fundador presents a renewed image of its classic brandy, offering a modern drink that can be enjoyed with friends, family, in the bar or at home, but always with a unique personality.

Now this brandy is presented as the perfect accompaniment to our combined drinks, offering a new way of consumption. Although the quality of the product is as important as the way it is served; therefore, as the best flavour must be accompanied by the best presentation to be consumed, Fundador, together with Simone Caporale and Marc Álvarez, presents the ‘perfect serve’ of Sherry Cask. Both are two of the best bartenders in the world, owners of the SIPS Drinkery House and ambassadors of this product.

Fundador Sherry Cask Solera: rendido a la innovación.

Fundador Sherry Cask perfect serve 

Fundador is promoting this new movement in which brandy leaves its old image and surrenders to the innovation, avant-garde and savoir faire of the great figures. Simone Caporale and Marc Álvarez, bartenders with great national and international recognition, fit perfectly with Fundador‘s objective with this versatile Brandy de Jerez: both want to create trends and revolutionise the drinks sector. Evidence of the impact that SIPS has had on the world of mixology is that, just months after its opening in Barcelona, they entered in the World’s 50 Best Bars in 37th position.

Caporale and Álvarez, with a long and successful career, are two true trendsetters in the beverages world and, of course, they have surrendered to the charms of this product. But it is not only the two of them who have fallen in love with this liquid, as renowned chefs have been seduced by the magic of this drink. Fundador Sherry Cask is a trend, as the legend has never been more fashionable than now.

This perfect serve is the maximum expression of delicacy with which the product should be treated: a tall wine glass is the perfect glassware for Fundador Sherry Cask, since its characteristics and the concept behind it make it the best presentation. As Simone Caporale and Marc Álvarez said, “it is a consumer proposal that is totally in line with the product. From the moment we started working with Fundador Sherry Cask, it was clear to us: we had to develop a perfect serve that would respect its elegance and, at the same time, be different from the rest of the proposals”. And the addition of two citrus fruits helps to achieve it: “it is a totally differentiating mix, balancing and harmonising the serve”.

The taste of authenticity

A legend born in the oldest bodega in Jerez, Bodegas Fundador, and whose ageing in Sherry Casks gives it unique nuances. The brandy acquires special notes and a sweet and smooth taste, perfect to enjoy on its own, in a tall wine glass, and also with ice, Cola and a lemon/orange mix as wedges. In addition, this perfect serve creates a balance between the brandy and cola without either dominating over the other, so that the nuances of Fundador Sherry Cask finish in a subtle way.

Fundador, the origin of the first Spanish brandy and a leader since 1874, has known how to adapt itself to the modern times without leaving the tradition that guarantees it. The result is the presentation in 2021 of its best-known Brandy, Fundador Sherry Cask.  Fundador expands its legend and takes another step forward in the history of premium distillates.

Fundador Sherry Cask is presented as the updated version of the brand’s icon, in an effort to revitalise and premiumise the category after more than 40 years of success. An unprecedented launch that will be available in important markets such as the United Kingdom, Italy, Mexico and the United States, as well as Spain. From the cap to the embossing with the date of birth of the Bodegas or the new double label, it seeks direct communication with the consumer, taking care of every detail. In addition, the incorporation of a QR code on its packaging allows for further information, encouraging this union with the public.

Discover more about Fundador Sherry Cask in this website.