Fundador Sherry Cask Solera + SIPS: a perfect serve that revolutionises the Brandy category

February, 2022

● Fundador Sherry Cask has arrived to show the world the most versatile expression of Brandy de Jerez. With a legendary flavour and a history that has only just begun, it will revolutionise the way brandy is consumed from now on.

 

● Together with Simone Caporale and Marc Álvarez, Fundador Sherry Cask presents its 'perfect serve'. Both, two of the best bartenders in the world, owners of SIPS Drinkery House and ambassadors of Fundador Sherry Cask, joined brandy de Jerez to introduce this golden liquid in the most modern mixology flavours.

 

● Fundador, the origin of the first Spanish brandy and a leader since 1874, has known how to adapt itself to the modern times without leaving the tradition that guarantees its quality . Thanks to its ageing in Sherry Casks, it acquires special notes and a sweet and smooth taste, perfect to enjoy on its own, in a tall wine glass, and also with ice, Cola and a lemon/orange mix as wedges.

 
Simone Caporale and Marc Álvarez: two of the best bartenders in the world
Fundador Sherry Cask has arrived to show the world the most versatile expression of Brandy de Jerez. With a legendary flavour and a history that has only just begun, it will revolutionise the way brandy is consumed from now on. After more than 40 years, Fundador presents a renewed image of its classic brandy, offering a modern drink that can be enjoyed with friends, family, in the bar or at home, but always with a unique personality.

Now this brandy is presented as the perfect accompaniment to our combined drinks, offering a new way of consumption. Although the quality of the product is as important as the way it is served; therefore, as the best flavour must be accompanied by the best presentation to be consumed, Fundador, together with Simone Caporale and Marc Álvarez, presents the 'perfect serve' of Sherry Cask. Both are two of the best bartenders in the world, owners of the SIPS Drinkery House and ambassadors of this product.

 
Fundador Sherry Cask: surrendered to innovation

Fundador Sherry Cask perfect serve 

 

Fundador is promoting this new movement in which brandy leaves its old image and surrenders to the innovation, avant-garde and savoir faire of the great figures. Simone Caporale and Marc Álvarez, bartenders with great national and international recognition, fit perfectly with Fundador's objective with this versatile Brandy de Jerez: both want to create trends and revolutionise the drinks sector. Evidence of the impact that SIPS has had on the world of mixology is that, just months after its opening in Barcelona, they entered in the World's 50 Best Bars in 37th position.

 

Caporale and Álvarez, with a long and successful career, are two true trendsetters in the beverages world and, of course, they have surrendered to the charms of this product. But it is not only the two of them who have fallen in love with this liquid, as renowned chefs have been seduced by the magic of this drink. Fundador Sherry Cask is a trend, as the legend has never been more fashionable than now.

 

This perfect serve is the maximum expression of delicacy with which the product should be treated: a tall wine glass is the perfect glassware for Fundador Sherry Cask, since its characteristics and the concept behind it make it the best presentation. As Simone Caporale and Marc Álvarez said, "it is a consumer proposal that is totally in line with the product. From the moment we started working with Fundador Sherry Cask, it was clear to us: we had to develop a perfect serve that would respect its elegance and, at the same time, be different from the rest of the proposals". And the addition of two citrus fruits helps to achieve it: "it is a totally differentiating mix, balancing and harmonising the serve".

 

The taste of authenticity

 

A legend born in the oldest bodega in Jerez, Bodegas Fundador, and whose ageing in Sherry Casks gives it unique nuances. The brandy acquires special notes and a sweet and smooth taste, perfect to enjoy on its own, in a tall wine glass, and also with ice, Cola and a lemon/orange mix as wedges. In addition, this perfect serve creates a balance between the brandy and cola without either dominating over the other, so that the nuances of Fundador Sherry Cask finish in a subtle way.

 

Fundador, the origin of the first Spanish brandy and a leader since 1874, has known how to adapt itself to the modern times without leaving the tradition that guarantees it. The result is the presentation in 2021 of its best-known Brandy, Fundador Sherry Cask.  Fundador expands its legend and takes another step forward in the history of premium distillates.

 

Fundador Sherry Cask is presented as the updated version of the brand's icon, in an effort to revitalise and premiumise the category after more than 40 years of success. An unprecedented launch that will be available in important markets such as the United Kingdom, Italy, Mexico and the United States, as well as Spain. From the cap to the embossing with the date of birth of the Bodegas or the new double label, it seeks direct communication with the consumer, taking care of every detail. In addition, the incorporation of a QR code on its packaging allows for further information, encouraging this union with the public.

 

Discover more about Fundador Sherry Cask in this website.

Earth with John Holden: Brandy sostenibility

April, 2022   Earth with John Holden explores in this episode the vineyards of Daramezas in Toledo, Spain. A place where a very special grape variety is grown, necessary to obtain the best brandy de Jerez in the world: Brandy Fundador.  

What is Earth with John Holden?

Earth with John Holden is an American TV program that showcases inspiring companies and places around the world where sustainable and environmentally friendly practices are implemented. Its main objective? To create an efficient community and improve people's life quality through different activities: business, health, food, industry...   Hosted by six-time Emmy Award winner and NBC News journalist John Holden, the programme takes an in-depth look at innovative solutions, ideas and technologies that are being used, developed or researched around the world. Each episode focuses on those who are striving to make the right choices to promote the health of the world we live in.   This way, viewers are involved and reflected in these stories through interviews and location visits. This provides an insight into how companies are pursuing environmental protection, combining tradition with the latest technological advances, in order to create a better world with the most efficient result.

Earth with John Holden: discovering Fundador

  In this episode, John Holden accompanies us to Daramezas (Toledo), a key location in the production process of our brandies de Jerez. The famous and large vineyard placed here is where the Airén grapes, needed to produce the highest quality products, are grown. This grape has been cultivated for centuries, approximately since the year 1700, improving and optimising the techniques used in its growth.
  Guided by the company's expert employees, you will see the importance that history has in this place, where tradition has continued to be preserved as a symbol of sustainability.   It also highlights the sustainable and eco-friendly processes that we implement, from the vineyard to the bottling process, always looking for an optimum final result. This includes monitored humidity and salinity sensors, intelligent irrigation systems that optimise the oxygenation of the water used, as well as its more efficient use, aerial drones for a simpler vineyard supervision, and the use of the falcon, an ancient art, for pest control.   Kevin Tan, executive member of Emperador Distillers, to which Fundador belongs, says: "As the world's largest brandy producer, we have a responsibility to take care of our consumers, making the best products for both them and the environment around us.   In this way, the heritage of the most traditional methods and the most modern systems merge to create a perfect ecological synergy that is reflected in the quality of all our products, both in the Sherry Cask Collection and in Fundador.   As you can see, the world of brandy de Jerez hides many secrets, making it a unique drink. Visit our blog to learn more.