November, 2021
- After more than 40 years, Fundador launches a rejuvenated image of its most iconic brandy.
- A unique brandy, aged in Sherry casks, perfect to combine with Coke.
Fundador, origin of the first Spanish brandy and a reference since 1874, has been able to adapt to the new times without neglecting the tradition that supports it. In 2021 it presents its best-known Brandy Solera, Fundador Sherry Cask Solera, completely renovated.
Fundador Sherry Cask Solera, the original legend
Fundador Sherry Cask Solera is the updated version of the brand's icon, to revitalize and premiumize the category after more than 40 years of success. An unprecedented launch that will be available in such important markets as the United Kingdom, Italy, Mexico and the United States, as well as Spain. From the cap (closure) to the embossing with the date of birth of the winery, or the new double label, it seeks direct communication with the consumer, taking care of every detail. In addition, the incorporation of a QR code on its back label allows for further information, favoring this approach. It is brandy's moment and, for Ángel Piña, Global Chief Commercial & Marketing Officer of Fundador and Emperador Distillers Spain, like everything good in life, "we had it in front of us, but we didn't value it enough". "At Fundador we are finally reclaiming and highlighting a treasure that other categories, such as the best Single Malt Whiskies in the world, discovered and have been using for a long time, that is, refining or finalizing the aging process of the liquid with sherry casks that have previously contained sherry wine. These casks are unique in the world, and it is in the Marco de Jerez where "the magic" has to happen." "Being owners of Harveys (Harveys Bristol Cream is the world's best-selling sherry brand according to IWSR 2020 data), gives us the possibility to select the best Sherry Casks to refine our best brandies Fundador."New times, new ways of consumption
In order to inspire the consumer through innovation and a new way of consumption, Fundador Sherry Cask Solera has been updated while remaining true to its essence. Thanks to its aging process in Sherry Casks, casks that have contained the best wines of Jerez, the brandy acquires special nuances and a sweet and smooth taste, perfect to enjoy on its own (neat), or with ice, Coke and a citrus mix of lemon and orange as slices in a tall wine glass.
Sherry Cask Collection
The Sherry Cask Collection, to which the product belongs, is composed of brandies aged in the best sherry casks from the oldest winery in Jerez, Bodegas Fundador.
As we have seen, these casks, certified by the Regulatory Council of the D.O., are the object of desire of other distillates such as whiskey or rum for their aging processes, so it was time to highlight their importance, hence the surname Sherry Cask.
In addition to this brandy, there is Fundador Supremo, its most premium range of brandies and winner of awards such as "Best Brandy in the World" by the IWSC, or the Platinum Medal by the SFWSC, and Fundador Triple Mdera (Triple Wood).
If you want to know more about our exclusive sherry casks, take a look at the article we wrote about them.
