Brandy Fundador official drink of the
24th Annual Latin GRAMMY® Awards

Madrid, September 14 – Brandy Fundador and The Latin Recording Academy® will travel to Seville hand in hand. The first Spanish Brandy has confirmed its incorporation as the official global sponsor of the 24th Annual Latin GRAMMY® Awards. A major international event that will bring together the most important stars of the music scene and will be held on November 16 in Seville.
A historic event for The Latin Recording Academy that leaves the U.S for the first time in its 23-year history for Seville as host of an event that moves hundreds of thousands of people. And for Fundador, a brand based in Andalusia, but with a strong international distribution.
Thanks to the alliance with the Latin GRAMMY® Brandy Fundador will not only be present on the red carpet the big night of the awards, The Most Important Night of Latin Music TM, where the nominees and the most recognized faces of Latin music and the music industry will parade. Brandy Fundador will also be the official drink at parallel events held during Latin GRAMMY Week from November 12 to 16 with its own bars and themed spaces.
Five intense days in which Seville will become the world reference city for Latin music.

Fundador and music

Fundador is a brandy brand based in Jerez born in 1874. Since its origins, Brandy Fundador has always been linked to music. In the 60s, the brand decided to connect with its audience by giving away records (vinyls) and with various support and sponsorship actions for old and new figures.
Thanks to Brandy Fundador, songs from renowned artists from the 60s – 70s have been launched on the market: Raphael, Manolo Escobar, Karina, Víctor Manuel, Nino Bravo, Miguel Ríos, Salomé, Peret… and many more.
Brandy Fundador’s support for music has been continuous. In recent years, Brandy Fundador has also been promoted at concerts with presence in the “Crazy for Music” cycle or the Legendary Nights and other musical events held at the Fundador wineries in Jerez.
With the agreement closed with The Latin Recording Academy, Fundador strengthens its connection with music. And it consolidates its strategy of supporting music with a global action with repercussions all over the world.
Ángel Piña, Global Chief Commercial & Marketing Officer of Grupo Emperador Spain has stated that the sponsorship of the Latin GRAMMYs® is a great opportunity for Fundador. “Being present at The Most Important Night of Latin Music helps us to strengthen the bond we already have with countries from our origin in Spain and through a vehicle that unites cultures such as music.”

150th anniversary

Likewise, Brandy Fundador takes advantage of its presence at the Latin GRAMMYs® as a prelude to the celebrations planned to commemorate the 150th anniversary of the launch of the first Spanish brandy, a historic date for the brand that will be celebrated in 2024.

ABOUT THE LATIN RECORDING ACADEMY

The Latin Recording Academy® is an international non-profit organization dedicated to fostering, celebrating, honoring and enhancing Latin music and its creators. Founded as the international reference for Latin music, the organization is composed of music professionals and produces the Annual Latin GRAMMY® Awards, The Most Important Night of Latin MusicTM, which recognizes excellence in the recording arts and sciences, in addition to offering educational programs and assistance to the music community through its Latin GRAMMY® Cultural Foundation. For more information, please visit LatinGRAMMY.com.