The Fundador Booth: Winner of the Third Prize at the Horse Fair 2025

Madrid, May 19, 2025

Fundador, synonymous with Excellence and Tradition in Jerez

The 2025 edition of the Horse Fair in Jerez de la Frontera has highlighted the excellence and dedication of Fundador, awarding its booth for the second consecutive year. This time, with third place in the booth contest. True to the brand’s values, this distinction is a recognition of its ability to integrate innovations without losing its identity, always respecting the traditional Jerez aesthetic.

A Commitment to the Community

The jury appreciated the careful decoration of the booth, inspired by the most representative elements of the Fundador universe, where the Sherry Casks boots stand out as the central axis of an aesthetic proposal that revolves around the color red, symbol of the brand. This space has been designed not only to be a visual attraction, but also as an ideal environment to share on social networks.

As a demonstration of its social commitment, Fundador has decided to donate the 500 euro prize to the charity musical against childhood cancer organized by the Fredes Isa dance school, contributing to a noble cause that organizes events in June and July both in Jerez and in Seville.

Gastronomic Experience and Innovative Cocktails

The offer of the Fundador booth is completed with a wide range of mixed drinks and cocktails created by Alberto Pizarro, Brand Ambassador of the brand. From classic proposals such as fino, to fresher and more current combinations with citrus and soft drinks, designed to conquer all palates and adapted to new consumption trends.

The space also stands out for its gastronomic proposal, with a selection of dishes inspired by the menu of Casa Fundador, the winery’s restaurant. This fusion of local tradition and quality brings the Fundador gastronomic experience to the heart of the fairgrounds.

Music and Joy

One of the main attractions of the booth is its daily music program, with live flamenco performances every afternoon. Artists such as Macarena de Jerez, Laura Castro, Mawi, Cañejo, Adri Durán and María José Fernández transform the booth into an authentic tablao where joy and good atmosphere reign, reaffirming Fundador’s commitment to Andalusian culture.